[pro-player width=’420′ height=’300′ type=’video’]http://www.youtube.com/watch?v=dwfKZ-1jyiw[/pro-player]
“Commander” is a song by American singer Kelly Rowland from her upcoming third self-titled studio album as well as her debut single with Universal Motown following a change in record labels and management. It is a female empowerment record written by Rico Love accompanied with an electro-house production from French disc jockey, David Guetta. “Commander” was released in May 2010 as an American promotional single and as the international lead single from the project. Commander” was released with several dance remixes and upon release became a top-ten dance hit in the United States and United Kingdom.
During the video shoot of the song Rowland said for LA Times, “I feel like I’ve finally come into my own,” referring to her exploration of a new sound. “With the sound of dance music getting embraced more, I’m very excited, seeing how fans have been responding to the music. Dance music is more of a European thing, but I’ve been looking on Twitter and seeing fans (in different parts of the country) talking about playing ‘Commander’.” She pointed out to fans who got something they didn’t expect, “I did not forget about my urban roots, nor will I ever … That is one of the reasons I am here period … I thank everyone for being so wonderful and so open to me trying something new. I won’t let you down this record, I promise you.”
The video was filmed on May 5, 2010 with Japanese music producer and promo director, Masashi Muto. Muto’s previous work includes “I Will Be Here” for Dutch DJ, Tiesto as well as promo clips for Pepsi and Honda. His work is known for its scale, impact and colourful imagery. Song writer Rico Love and song producer David Guetta make appearances in the video, whilst Fatima Robinson handled the video’s choreography.