Beyoncé .:. Sweet Dreams

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“Sweet Dreams” is a song by American R&B singer Beyoncé Knowles from her third studio album, I Am… Sasha Fierce (2008). Written and produced by Knowles, James Scheffer, Wayne Wilkins, and Rico Love, the track was released as the album’s sixth single. It was solicited to U.S. Top 40 and rhythmic contemporary radios on June 2, 2009.

The video premiered on July 9, 2009 on MTV, VH1, and MSN. The music video was directed by Adria Petty and shot in Brooklyn, New York City. The video was said to “take Sasha to the next level” and be a more “graphic” video than the others, as stated by Knowles in the B-roll footage of Above and Beyoncé – Video Collection & Dance Mixes. Portions of the “Sweet Dreams” music video were inspired by a video in which British designer Gareth Pugh presented his autumn/winter 2009 show.

The video opens with Knowles tossing and turning in her bed. As she tries to stay asleep; Brahms’s Lullaby plays softly in the background. She then levitates off her bed as her dream unfolds. In her dream Knowles is transported to a desert in a black Roberto Cavalli outfit, and her two back-up dancers (Saidah Fishenden and Ashley Everett) appear as the music begins. On the first chorus, she wears a silver silver one shouldered minidress. The Second chorus shows Knowles in another silver ensemble, a lined body suit while smashing mirrors. During the bridge, Knowles appears in a gold robot suit designed by French fashion designer Thierry Mugler, as well as gold and diamond nail rings valued at $36,000 by Bijules designer Jules Kim. Then the gold Thierry Mugler outfit is reused, this time in black and white. on ‘Turn the lights out’, the video ends.

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