Jennifer Lopez .:. On The Floor ft. Pitbull
[pro-player width=’420′ height=’300′ type=’video’]http://www.youtube.com/watch?v=0kZ-Lb7XOiI[/pro-player]
“On the Floor” is a song by American recording artist Jennifer Lopez, taken from her upcoming seventh studio album Love? (2011). Written by Bilal Hajji, Kinda Hamid, Gonzalo G. Hermosa, Gonzalo U. Hermosa, Achraf Janussi, Armando Perez, Geraldo Sandell and co-written & produced by RedOne, the up-tempo dance-pop, electropop, house music song features vocals from American rapper Pitbull. Additionally, it incorporates Latin beats with a sample of Kaoma’s 1989 hit single “Lambada.” In production, it is similar to Lopez’s debut single “If You Had My Love” (1999) and millennium hit single “Waiting for Tonight” (2000). Lopez recorded the song as it incorporated both the singing and dancing elements of her career.
The music video for “On the Floor” was filmed over the weekend of January 22/23, 2011,with TAJ Stansberry as the director and Frank Gatson serving as choreographer. Lopez told MTV News that for the video she was holding an open casting call to find club kids. “[We want] those kids who go to the club and they dance all night and that’s all they care about? It’s just about having a good time, getting all sweaty, and it’s all about the music and leaving it on the dance floor. I don’t want to say what the video is, but that’s the type of dancers. We’re doing a big casting call…”Pitbull will appear in the video. He commented on his approach to filming music videos for dance songs like “On the Floor”. He said “When you got these big, big house records or club records that are very global, I try to come in on what I was raised on, what I’m a fan of, which is just spitting hard.” Meanwhile Gatson said that Lopez wanted a post-2AM Los Angeles club vibe for the video.
Just ahead of the casting call and video shoot, Stansberry revealed his views on what the concept for the video would be. He told MTV News, the video is all about originality. “Originality, being you. This song is about being who you want. It’s about letting loose. There’s no explanation. This is this underground video, this underground party.” During the video shoot, Lopez spoke to MTV about the concept. She said “I play one character where she kind of runs this party, acts like she’s kind of over it, but at the same time loves it and loves this kind of underground kind of party dance culture,… So I got to be wild and crazy, and at the same time I got to be sexy and sweet too.”The video makes use of product placement, including BMW, Swarovski and Crown Royal according to Tanner Stransky from Entertainment Weekly. Stransky also noted the “unintentional placement” of fake eyelashes and wigs, weaves, and other hair-extending products
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