Kate Moss Parisienne by Yves Saint Laurent

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Once upon a time there was PARISIENNE

The portrait of a woman incredibly free.
Free to think, free to act.

She appears evanescent,
at the dawning of the day
body and soul…
She conveys the joy
of living and loving in the moment.

This is why Paris adopts her.
She has the face of an angel,
the body of a woman who didn’t sleep last night,
an air of carnal knowledge.
A woman in an evening gown at the break of day.
Scandalous, some say?
Free, she says.An Yves Saint Laurent woman. A true PARISIENNE

This woman disappears in a mysterious scent…

Qui est Parisienne? Like many scents, Parisienne, the new fragrance by Yves Saint Laurent, tells a story. But unlike most perfumes, Parisienne strives to also inspire a way of living—that of a passionate woman who embraces life and loves with abandon—and to capture the allure of the fragrance’s namesake city. To bring Parisienne to life, YSL has partnered with supermodel, muse, designer, musician, and larger-than-life star Kate Moss.
In a short film produced by YSL to tout the new fragrance, director Fabien Baron answers this question, putting Moss at the center of a slightly surreal whirlwind of femininity, sensuality, and spontaneity. The opening scene immediately draws the viewer in: with pounding music in the background, Moss drapes herself across the backseat of a speeding car, with the twinkling lights of a Parisian night visible through the window. The soft femininity of her billowing hair and sensual movements contrast with her structured leather bustier, and a large pink rose rests between her legs (from a lover? we wonder), moving with her as Baron shows flashbacks of her night. Even more intriguing, Baron never reveals her lover’s face or explains the story behind their embrace, leaving it to the viewer’s imagination to fill in the gaps.

Parisiene : La Ville-Lumière

Parisiene : La Ville-Lumière + Je t’aime de tout mon coeur!
Dedicated to Kate Moss, YSL and Paris!
Ad Campaign: Yves Saint Laurent Parisienne
Model: Kate Moss
Photography by Craig McDean