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IBM Exploring The Social Universe

IBM-Exploring-The-Social-Universe

Most organizations recognize the potential of social technologies but many don’t know where to start or how to advance their goals. Only 20 percent believe their organization is currently acting truly social.

How are the pioneers evolving? By going after their goals – with a group of capabilities at a time. We call these groups social ambitions.

IBM Social Study


(ibm.com/ibmcai/SocialStudy) IBM and the Center for Applied Insights (CAI) surveyed more than 350 IT and line of business decision makers to learn how forward-thinking organizations deploy social capabilities. They discovered these businesses evolve incrementally, deploying social capabilities that align to distinct Social Ambitions. To learn more about the five Social Ambitions and how to put them to work, download the study now: ibm.com/ibm