Creative Direction ide@2D
Three names, inspired by elements of Brazilian culture, were offered as options for a public vote. The names were Brazuca, Bossa Nova, and Carnavalesca and for the past three weeks Brazilian football fans have been voting for their favourite in their thousands – the first time fans have been directly involved the naming of the FIFA World Cup™ ball.
adidas has supplied the FIFA World Cup™ Official Match Ball since 1970. It is always a symbol for the tournament with examples like Azteca atMexico 1986, Fevernova at Japan 2002, and the iconic Tango at Argentina 1978.
At the 2014 FIFA World Cup™ the official match ball will be called adidas Brazuca – an informal term used by Brazilians to describe national pride in the Brazilian way of life. As with their approach to football, it is always full of emotion, pride and goodwill to all.
In conjunction with the FIFA Secretary-General Jérôme Valcke, the Official Match Ball name was unveiled to the country by former FIFA World Cup™ winner and football legend Cafu. After more than 1 million votes, the name Brazuca won with 70% of votes.
As suppliers of the Official Match ball to all FIFA World Cup™ matches since 1970 adidas have continually set new standards of innovation with iconic designs and cutting edge technology and the adidas Brazuca ball will continue that heritage. The ball is currently being developed and tested across the world with several football clubs and federations. The player feedback process has been particularly focused on playing in Brazil with testing taking place across the diverse environments and climates that exist throughout the country and this will continue in 2012 and 2013. Further information on the testing and development of the ball will be delivered when the adidas Brazuca is launched and the design is unveiled in late 2013.